Creative Director | Expert in Brand Strategy & Innovation | Helping Brands Create Impactful Visual Stories.
Passionate about leading teams and inspiring them to achieve sustainable success for our business and ourselves.
In this website I present a sample of the most significant projects
where I have participated as a designer, user analyst, frontEnd,
creative director or project manager, sometimes combining functions.
I add a footnote of my participation in each project.
Portfolio
In 2002 I had the privilege of opening a very small design studio that became one of the most well known web development companies in Costa Rica. Many of the developers and designers who worked with us are game changers and now influence the web industry of our country. We have done over 1000 projects, but I want to show some where I have had intensive participation in the development. There are new and old projects so you can see my progression as creative director amd designer, the development of the industry and the type of customer with whom I work.
In many more projects I had involvement in the administrative area, web strategy or corporate sales; but I am not adding those examples here.
Quinagro - 2016. UX/UI Design
Agriposa - 2016. UX/UI Design
InterGraphicDESIGNS - 2015. Project Management and Creative Direction, HTML of some sections, Content and Translation
InterGraphicDESIGNS - 2015. Project Management and Creative Direction, HTML of some sections, Content and Translation
Pignataro Abogados - 2015. Project Management and Creative Direction
Aconsa - 2015. Sales, Project Management and Creative Direction
Hacienda Espinal - 2015. Project Management and Creative Direction
Hacienda Espinal - 2015. Project Management and Creative Direction
Envasa - 2014. UX/UI Design
Clinverse - 2014. UX/UI Design and FrontEnd
Clinverse - 2014. UX/UI Design and FrontEnd
Clinverse - 2014. UX/UI Design and FrontEnd
Ministerio de Educación Pública de Costa Rica - 2013. Project Management and Creative Direction
Scotiabank Costa Rica, Internet Banking - 2006. Project Management, UX/UI Design and FrontEnd
Pinturas Sur - 2006. Sales, Project Management and Creative Direction
Pinturas Sur - 2006. Sales, Project Management and Creative Direction
Cetron - 2006. Project Management, UX/UI Design and FrontEnd
Banco de Costa Rica - 2005. Project Management and UX/UI Design
Banco de Costa Rica - 2005. Project Management and UX/UI Design
Banco de Costa Rica - 2005. Project Management and UX/UI Design
GBnet - 2005. Sales, Project Management and UX/UI Design
GBnet - 2005. Sales, Project Management and UX/UI Design
CONAPE - 2016. User Analysis and UX/UI Design
CONAPE - 2016. User Analysis and UX/UI Design
Almacén Salvador Ramírez - 2016. UX/UI Design
Dr.Urzola - 2015. Project Management and Creative Direction
MICITT - 2015. Project Management and Brand Manual Design
MICITT - 2015. Project Management and Brand Manual Design
MICITT - 2015. Project Management and Brand Manual Design
MICITT - 2015. Project Management and Brand Manual Design
El Cafetal - 2015. Creative Direction
Centro Corporativo Lindora - 2014. Creative Direction
Pinsonault - 2013. UX/UI Design and FrontEnd
American Standard - 2012. Project Management and Creative Direction, FrontEnd of the Trane section in 2015
Purfect Fence - 2008. Sales and Project Management
Altea - 2007. Sales, Project Management and UX/UI Design
Federación Internacional de Sociedades de la Cruz Roja y de la Media Luna Roja - 2006. Project Management, UX/UI Design and FrontEnd
Banco Improsa - 2005. Sales, Project Management, UX/UI Design and FrontEnd
Montaña de Fuego Hotel - 2005. Project Management, UX/UI Design and FrontEnd
MICITT - 2016. Project Management and Creative Direction, Website and Video
Rosabal Store - 2016. Project Management and UX/UI Design
IT Now magazine - 2015. Project Management and Creative Direction
Costa Rica Coffee Guide - 2015. Sales, Web Strategy, Project Management and Creative Direction
Rustico - 2015. Logo Design
Ecoksa - 2015. Logo Design
CaptApp - 2015. Logo Design
CaptApp - 2015. UX/UI Design
CaptApp - 2015. UX/UI Design
CaptApp - 2015. UX/UI Design
Azenza Towers - 2015. Project Management and Creative Direction
Novacomp - 2015. UX/UI Design
MatrixCare - 2014. UX/UI Design
MatrixCare - 2014. UX/UI Design
Grupo SantaFe - 2009. Sales, Project Management and Creative Direction
Grupo SantaFe - 2009. Sales, Project Management and Creative Direction
DHL - 2007. Sales, Design and Flash Development
Arenal Vista Lodge - 2006. Sales, Project Management and UX/UI Design
Coopeservidores - 2005. Sales, Project Management and UX/UI Design
EARTH University - 2005. Sales, Project Management and UX/UI Design
EARTH University - 2005. Sales, Project Management and UX/UI Design
El Electrico - 2004. Sales, Project Management and UX/UI Design
About Me
As a Creative Director with a degree from the University of Costa Rica, I bring over 25 years of expertise, elevating brands through powerful, innovative design and strategic storytelling. Other areas of interest are user analysis, UX/UI design, e-learning, and web development. I have worked for companies in Costa Rica, the United States, and Canada. My entrepreneurial spirit drives me to lead multidisciplinary teams in web design, graphic design, multimedia, eLearning, and corporate identity projects.
I excel in creating innovative digital services and providing strategic consulting to businesses and institutions seeking a strong and effective digital brand presence. My passion for leadership and positive influence extends beyond the workplace, impacting our business, my community, and family. I lead my teams with a human and inspiring approach, fostering a professional environment where positivity, excellence, and timely delivery are paramount.
I am always open to conversations about creative opportunities that challenge the status quo and align with my passion for innovation.
Core Competencies:
- Transformational leadership and team management
- Multidisciplinary project administration
- Consultative selling in digital projects
- eLearning
- UX/UI and interactive design
- Information architecture
- Branding
- Editorial design
Contact
Write me: info@pabliux.com or call/WhatsApp: (506) 8862 3113 in Costa Rica.